Afrobeats and groovy synths, perfectly describe Adelina and her latest track ‘Butter’.
London based singer sets her single aglow with a mixture of genres, a prospect that makes her memorable.
Adelina explains; "Whilst working on a song I’ve felt like we’ve created a new genre unintentionally: futuristic Afro pop. The record contains afrobeats grooves along with electronic samples and futuristic synths. I feel like if Weeknd jumped into afrobeats world that would be it.”
Self-directing the visual music video that accompanies ‘Butter’, Adelina has endless involvement in her music, perfectly transporting us into her world.
“I always take part in every aspect of my artistry, whether it’s styling, directing, graphics, music production etc. With this video, I took a step to deliver the idea I’ve had for a while: Matrix inspired visual shot on VHS cameras along with futuristic holograms and completely different styling for each scene, to showcase how I transform into different looks like a chameleon. The idea behind the video is to follow your heart instead of brain, and it shows in the beginning of the video when I’m selecting the program of "Follow Your Heart" and loading it into my body. You will hear associated lyrics with this concept along with the bionic heart symbolism in multiple shots. I wanted to take people on this interstellar journey when I directed “Butter” along with the talented Dree (Brotherslab)”
Adelina shot to the forefront of the music world with her single ‘One World’ which she worked on with world-renowned and Grammy-winning producer RedOne – most notably known for his work with Ava Max, Lady Gaga, Michael Jackson, Rod Stewart, One Direction, Jennifer Lopez. The song went on to gain international success hitting 32+ million views on YouTube alone and catching the attention of Forbes. ‘One World’ was then adopted the song as the official anthem for the 2018 FIFA World Cup and is broadcasted up until this day in over 25 countries to billions of viewers.
25th March 2022
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